Ed attended the Miami Ad School and began his work as an agency art director before achieving the enviable status of stuntman and film director.
His devotion to casting, settings, wardrobe, art direction, lighting, and most importantly composition are all influenced by his background. He collaborates closely with his actors to elicit easy performances that feel natural.
Ed says, "I prefer emotionally honest storytelling, especially those that motivate people to alter their behavior. I want to elicit a reaction from the audience, make them feel something, and establish connections between what they are seeing and what is happening in their own life. I do a lot of research on the topics I write about, and I incorporate my personal experiences into the narrative. I also value collaboration greatly and seek it out in the people and teams I work with. Together, we can produce something I could never produce alone, and my clients have always profited from this strategy. That's a significant component of the wonder and magic of film."