Runar Ingi

Rúnar currently splits his time between Stockholm and Reykjavik. As a teenager, Rúnar began making shorts inspired by family, memories and hip-hop feuds, set against the contrast of his suburban Reykjavik neighbourhood in Iceland.

Since arriving on the commercial scene with a 2012 Nike spot featuring triathlon athlete Sarah Reinertson, his advertising and narrative films have developed a reputation for impactful storytelling with a distinct emotional and visual style.

Influenced by the Dogma95 movement, Rúnar’s fascination with improvisation, found moments and poetic, real-life imagery can be seen throughout his work.

His projects have garnered global awards and nominations from Epica, Cannes, Webby, Roy, Edda, and the Icelandic Ad Awards.

His work has been featured in industry standard-bearers such as Shots Magazine and Creativity Online.

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