Irv's cutting-edge Los Angeles film studio happens to be in a part of downtown LA that looks suspicious in the daylight and dangerous at night.
“God is in the details,” and Blitz has dedicated attention to detail, which allowed him to tailor his career. His images of food, objects, and characters are beautifully lit and brought to life, creating a composition of images that make beauty out of the familiar.
Blitz's work is an irresistible experience that plays detail against environmental textures, nuanced sound design, dynamic editorial rhythms, and intrinsic music no matter where the cinematographer's eye turns. At least for Irv Blitz, each of these components is a necessary component of the cinematic essentials when it comes to the creation of visual icons and deft campaigns that turn products into objects of desire.
Blitz is constantly honing his visual style and developing new techniques. Even though he started out in the studio, he gave inanimate objects life by designing the most engaging action they could take. Now, for commercial work, he often works on location, often in a chef's kitchen, a case study house, or on a beach in the late afternoon, where he can inject products with more visual spontaneity and more familiar settings.
Commercial campaigns that reflect Blitz's exquisite yet unforced aesthetic are the result of his imaginative use of exciting imagery from film, photography, and other media. Blitz's work is just one more example of the way he sees art everywhere.